In the current world that is characterized by increased technological advancement, the establishment of an online brand image is important for organizations that intend to succeed. Despite the fact that the traditional approaches to branding are still relevant, statistics prove that digital branding is by far the most effective and promising. Here is why your business needs to invest in digital branding.

1. Reach a Global Audience

A current survey shows that 59% of the global population is connected to the internet and this figure is rising on a daily basis. The internet eliminates the barriers of geography and, as such, can be used by small businesses to access a global market. When you establish a good digital brand, you will be able to reach out to the potential customers all over the world, not only within your region.

2. Enhance Credibility and Trust

It has been established that 81% of consumers engage in an online search before buying a product. A good online reputation, a well designed and informative website, and positive comments about the business on social media increases the level of trust. When they observe your company as active online it gives them confidence in the brand hence buying your products or seeking your services.

3. Boost Customer Engagement

Companies that are actively present on the social networks are more likely to receive engagement from the customers. For example, organizations that engage in the proper use of social media claim to have increased customer engagement by 50%. Digital branding is an effective means of direct communication with the audience, the ability to respond to its needs, and the establishment of long-term cooperation.

4. Drive Revenue Growth

Research has it that companies that are more active online experience an increase in their revenues up to 23% more than firms that are less active online. Digital branding does not only bring in more customers but also retains them hence increase the frequency of their business hence increasing their CLV.

5. Stay Competitive

In today’s world, it is important to have good online presence that can give any business a competitive edge. According to data, 89% of marketers are convinced that the digital presence contributes to the company’s competitive advantage. If your competitors are online, you need to be there too—or risk being left behind.

Are You Prepared to Start Constructing Your Digital Brand?

If you are now willing to bring your brand to the next level UpBran is ready to assist you. We have a team of digital marketing professionals who will help you design and implement a strong and effective branding strategy that fits your business. Whether it be to improve your website ranking, generate more leads, increase sales or even create brand awareness, we have the perfect solution for your business. Meet us now to get the ball rolling on creating a brand that is noticeable—on the web and offline.